I love to show the before and after of photo shoots to give real examples and applications. In this case I was photographing a doctor who has ONE really quick opportunity to win over new patients with her online physican profile. If her photo does not represent her well and gives off a less than stellar vibe in the potential patient, there is a big chance that patient is going to skip by her. She has about a 3 second window for someone to decide (by looking at her photo) if they want her to be their doctor. This is a big deal if you ask me. We all know we probably shouldn’t use photos to pick our doctor but how many of us do just that?
Below is the photo she was using before doing the photo shoot with me and after it are two new possibilites. This is the actual physician finder page….
I think its an awesome example of the power of photography to accentuate your true self. The first BEFORE photo was a bit generic and cold feeling for me. The results after our shoot are really warm and inviting. Your start to get a sense of how dynamic, warm and generous she is. Here are a few more shots from our session: